I help early-stage B2B SaaS founders validate product-market fit and define their market entry point before scaling sales. My focus is on reducing go-to-market risk by pressure-testing product readiness, value messaging, pricing, and buying motion so you can scale responsibly and avoid hiring sales too early.
Some of the Companies I've Worked With
User Interviews
User Interviews
Many startups pursue enterprise revenue before their product, pricing, or GTM foundations are in place. The result is stalled deals, unclear positioning, and expensive sales hires brought in too soon. Drawing on 15+ years as both enterprise buyer and sales leader, I help teams identify major gaps before they scale - saving time, money, and poor potential customer experiences.
15+ years of startup sales leadership experience working cross-functionally with product, engineering, marketing, and customer success. Known for being deeply customer-centric and for aligning product ambition with real enterprise buying behavior.
Stage: Early, founder-led traction with design partners and early adopters
Market: Confirmed target segment to intentionally build for
Team: Engineering-heavy teams beginning to think about marketing & sales
Goal: Founder desire for clarity before committing to sales headcount and quotas
Deliverables are customized based on your stage and needs, but founders typically walk away with:
Clear ICP definition with validated buyer personas
Foundational messaging framework and value proposition
Market entry strategy: what to sell, who to sell to, and how to scale
Reduced go-to-market risk before hiring sales
Confidence in pricing and positioning strategy
Sales and marketing plan with defined milestones
"If you're a founder trying to validate market fit before scaling sales, Brendan's experience would be invaluable."
I hired Brendan as my first sales hire at User Interviews. Over the next 7 years he brought on hundreds of clients and millions of dollars of revenue. He also hired and managed a number of other sales team members. In addition to sales, he was a leader on the team. He helped transition our business model to subscription and worked cross-functionally with founders, product, and marketing — bringing a customer-focused perspective that shaped our entire GTM motion. He was able to spot changes in how our clients were doing work so we could get ahead of that in our messaging and product. Early on, he helped develop the messaging used in our prospecting and initial sales deals aligning our product's core value with customer needs.
"He approached his work with a builder's mindset — helping turn early traction into a structured go-to-market engine."
Brendan joined when our sales motion, messaging, and processes were still taking shape, and he helped turn early traction into a structured go-to-market engine. He was instrumental in developing the pipeline, refining qualification, and clearly articulating value to senior finance and credit leaders across multiple industries. Brendan worked in close partnership with the entire team — product, engineering, marketing, and leadership. He consistently brought customer insights back to the organization, helping shape positioning, pricing conversations, and product priorities. Beyond individual deal execution, Brendan helped establish the operational backbone of our sales organization, with a strong sense of ownership for the success of the entire function.