I help early-stage founders validate product-market fit and define their market entry point before scaling sales. My focus is on reducing go-to-market risk by pressure-testing product readiness, messaging, pricing, and buying motion so you can scale responsibly and avoid hiring sales too early.
Some of the Companies I've Worked With
User Interviews
User Interviews
Most founders start scaling sales before critical infrastructure is in place. The result is stalled deals, unclear positioning, and expensive sales hires brought in too early. It usually starts with 'we just need more pipeline' — but that's rarely the issue. My goal is to make sure you're ready before you scale.
15+ years of startup sales leadership & execution working cross-functionally with founders, engineering, marketing, and customer-facing teams. Known for being deeply customer-centric and for aligning product ambition with real buyer behavior.
Stage: Founder-led sales with early adopters and/or design partners. Typically $1M ARR or under.
Market: Target market identified, even if not fully validated
Team: Engineering-heavy teams beginning to think about marketing & sales
Goal: Desire for clarity before committing to sales headcount and quotas
2 weeks · $2,500 · credited toward month 1 of ongoing advisory
Week 1
Week 2
What the report covers
3–6 months · 10–20 hours/week · direct founder collaboration
For founders who are ready to build the GTM foundation from the ground up — and need someone who can do more than advise. I work alongside your team as a true player-coach: I'll help define the strategy, then get in the trenches with you to execute it.
That means I can:
What we build together
"If you're a founder trying to validate market fit before scaling sales, Brendan's experience would be invaluable."
I hired Brendan as my first sales hire at User Interviews. Over the next 7 years he brought on hundreds of clients and millions of dollars of revenue. He also hired and managed a number of other sales team members. In addition to sales, he was a leader on the team. He helped transition our business model to subscription and worked cross-functionally with founders, product, and marketing — bringing a customer-focused perspective that shaped our entire GTM motion. He was able to spot changes in how our clients were doing work so we could get ahead of that in our messaging and product. Early on, he helped develop the messaging used in our prospecting and initial sales deals aligning our product's core value with customer needs.
"He approached his work with a builder's mindset — helping turn early traction into a structured go-to-market engine."
Brendan joined when our sales motion, messaging, and processes were still taking shape, and he helped turn early traction into a structured go-to-market engine. He was instrumental in developing the pipeline, refining qualification, and clearly articulating value to senior finance and credit leaders across multiple industries. Brendan worked in close partnership with the entire team — product, engineering, marketing, and leadership. He consistently brought customer insights back to the organization, helping shape positioning, pricing conversations, and product priorities. Beyond individual deal execution, Brendan helped establish the operational backbone of our sales organization, with a strong sense of ownership for the success of the entire function.
"Brendan sees the opportunity but conducts the necessary research to uncover risks that might be missed in an initial analysis."
Brendan is the perfect collaborator. He sees the opportunity but conducts the necessary research to uncover risks that might be missed in an initial analysis. The value of working with someone of his experience, especially given his commitment to presenting data-driven facts, is immeasurable.
"He helped me differentiate what I can do now vs. how to build for the future — how to create immediate value whilst developing authority to strengthen a scaling GTM motion."
Brendan is practical and clearly understands the task at hand. He helped me differentiate what I can/need to do now vs how to build for the future — i.e. how to create immediate value whilst developing authority to strengthen a scaling GTM motion. He has great energy, is insightful, and brings a fresh perspective to the table, digging deep into the foundations of your company to help you build something solid.