I help early-stage startups get enterprise-ready before scaling sales. My focus is on reducing go-to-market risk by pressure-testing product readiness, pricing, and buying motion so founders can scale responsibly and avoid hiring sales too early.
Many startups pursue enterprise revenue before their product, pricing, or GTM foundations are in place. The result is stalled deals, unclear positioning, and expensive sales hires brought in too soon. Drawing on 15+ years as both enterprise buyer and sales leader, I help teams identify major gaps before they scale - saving time, money, and poor potential customer experiences.
Stage: Early, founder-led traction with design partners and early adopters
Market: Confirmed enterprise segment to intentionally build for
Team: Engineering-heavy teams beginning to think about marketing & sales
Goal: Founder desire for clarity before committing to sales headcount and quotas
Founders walk away with:
Reduced GTM risk before hiring sales
Clear understanding of what they can sell now vs later
Confidence in pricing and enterprise positioning
Sales and marketing plan with defined milestones
Scalable CRM process built for your stage
A roadmap for scaling revenue responsibly
15+ years of startup sales leadership experience working cross-functionally with product, engineering, marketing, and customer success. Known for being deeply customer-centric and for aligning product ambition with real enterprise buying behavior.